Marketing, per se, is neither good nor bad. It is simply the way a company speaks to us. People use their mouths, companies use marketing. It is objective. However, how companies choose to speak to us is another story. And in that case, how they market to us is mostly bad.
Good marketing offers us a view of the world.
Bad marketing offers us a product to buy.
Bad marketing speaks at us.
Good marketing starts with a cause.
Bad marketing starts with a goal.
Good marketing drives loyalty.
Bad marketing drives transactions.
Good marketing promotes values.
Bad marketing values promotions.
Good marketing tells us exactly what a company really thinks.
Bad marketing tells us what the company wants us to think they think.
Good marketing seduces.
Bad marketing targets.
Good marketing never mentions price.
Bad marketing always mentions price.
Good marketing uses the products to help tell a story.
Bad marketing tells stories about products.
Good marketing is about us.
Bad marketing is about them.
Bad marketing manipulates.
Good marketing inspires.
These are some awesome quotes!
Posted by: Spiderman beats | 02/16/2012 at 02:05 AM
i believe it is not about what they sell anymore it is about what we buy. and in this respect i think it is the end of b2c as we know it and the start of c2b! companies share their WHY we can relate to answering to our needs of buying. the rest is searching for their Why and don't even know how to listen to us..yet.
Posted by: Tom | 01/25/2012 at 04:12 PM
You must always keep in mind the needs of your target market, not only with your goals. Like what we do in our Heating and Cooling company.
Posted by: Heating and Cooling IN | 12/23/2011 at 12:41 AM
You can only determine if it's a bad marketing that your company has been doing if its not honestly working nor helping your company grow.
Posted by: Bachelor of Applied Fitness | 12/13/2011 at 09:41 PM
I believe so strongly, in fact, that I’m taking it upon myself to call out others who may not subscribe to this particular world view.
Posted by: Starting a New Business | 12/13/2011 at 05:42 AM
If you want to market smart, you have to know how to avoid the scams, and how to spot the people who are ignorantly telling you to do things that will waste your time. Point by point, you can look up all the negative strategies here, and find out just why they will hurt, or what it is that makes them risky.
Posted by: Switzer | 12/13/2011 at 05:07 AM
With those number of points you have in your posts, I can easily differentiate the type of marketing businesses are doing now. And I can now really point out who are those doing this "Bad Marketing". But I'm not gonna naming them out...it's a long list of names. :)
Posted by: Marketing Course Brisbane | 12/12/2011 at 09:13 PM
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Posted by: youneedbuy | 12/03/2011 at 12:50 AM
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Posted by: youneedbuy | 11/27/2011 at 10:35 PM
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Posted by: shopping reviews | 10/27/2011 at 12:01 AM
If you do not learn to think when you are young, you may never learn. ( Edison )
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Posted by: gclub | 10/02/2011 at 06:13 AM
Morality is not really the doctrine of how to make ourselves happy but of how we are to be worthy of happiness. （Immanuel Kant, German Philosopher）
Posted by: Womens Sandals | 09/23/2011 at 03:39 AM
Morality is the custom of one's country ;cannibalism is moral in a cannibal country. （Samuel Brttler, British writer）
Posted by: Cheap Sandals | 09/23/2011 at 03:31 AM
Good day! this is one of the most interested statement I have heard anyone said. I have always say to myself there are no rules telling us what to do, but rules telling us what not to do. We need to start making rules telling us what to do and we will see how creative our world would be. thanks,
Posted by: Logo Design | 09/20/2011 at 07:23 AM
These are some awesome quotes! Where did you get them?
Some inspiration and refocus for my graphic design business :)
http://goo.gl/8xBQZ
Posted by: Positive Graphics | 07/25/2011 at 08:23 PM
Why is mentioning price viewed as bad? I don't understand that. Businesses that are open and honest about what things cost are much better than those that try and obscure what the true price of their products are. That minor point aside, I liked the sentiments expressed in the article.
Regarding the future trends in the market, good marketing is absolutely trending towards the social. Businesses are focused on things like getting tweets, checkins, and getting Facebook fans and there are new and innovative tools like http://facebook.getmorepopular.com that are cropping up to satiate this need to get ahead in the social media realm. This democratization of advertising is actually pretty exciting and worth studying from many perspectives.
Posted by: Daniel Williams | 04/19/2011 at 12:21 PM
Love this! I will use this when starting my own business!! And my 'why' obviously :o))
Posted by: Chris Marr | 04/12/2011 at 10:52 AM
Haha… What you mention are all true! I love your comparison about bad marketing from good marketing. In attracting clients, every businessman needs to be a bit humble, but confident in promoting their business services and products. You must always keep in mind the needs of your target market, not only with your goals. I want to manage a business soon! Maybe a pizzeria is a good idea! I love cooking and I love foods. And I'm sure most people just love eating. If I'm ready to start a business, I'll get my capital from cash advance in Utah.
Posted by: Sofia Britts | 03/24/2011 at 05:10 AM
If you shed tears when you miss the sun,you also miss the stars.
Posted by: Cheap Jordans | 03/12/2011 at 01:06 AM
Thank you. You're book & Ted talk has been a huge inspiration to me and my organization. I would like to help more restaurants find their why. Would you be up for a 5 minute online interview? (via skype).
Posted by: Justin Mitchel | 03/09/2011 at 04:34 AM
Fantastic post. The one that resonated for me the most was:
Good marketing drives loyalty; bad marketing drives transactions.
Thank you.
Posted by: David Sternberg | 03/03/2011 at 06:10 PM