Values Must Be Verbs

Corporate values are so often written as nouns: integrity, respect, innovation.  But for values to be actionable, for you to hold people accountable to them, them must be verbs.  Here's A clip from my recent interview with Capture Your Flag.

To learn more about how to manage the values in order to build a strong corporate culture, one in which innovation and trust are the norm, check out chapter 6 of Start With Why. It describes how to build trust in any organization.