Learn The Power of Why

There is not a single company that makes something your customers can’t buy from someone else for about the same price, about the same quality, about the same features and about the same service.  If that’s true, then why are your customers your customers?  And if you don’t know why your customers are your customers, how do you know what to do to attract more of them?

I will be giving a 4 hour workshop on The Golden Circle and the Power of Why at  Columbia University. The Golden Circle is a simple idea, based on the biology of how customers make choices.  Learn exactly why your customers buy from you and how you can adjust the way you think, act and communicate to attract more and more loyal customers.

These are the exact same ideas I have shared with entrepreneurs around the globe, FORTUNE 50 companies, Members of the United States Congress, ambassadors, leaders of US Air Force, government and executives in all sorts of industries. 

The event is free and all are welcome to attend.

When: Saturday, May 3rd

Time: 10am-2pm

Where: Columbia University, NYC

Lunch will be served.

Click on the logo above to register.